11:44 a.m.
Saturday, August 17, 2019 11:46 am

Last month The Rochester Voice completed its second year as Rochester's only hometown newspaper without raising either online advertising or subscription rates.

The cost freeze keeps us far and above the best buy for both advertisers and news hounds throughout the Greater Rochester area.

We solidified our claim as your best advertising buy earlier this summer when we rolled out our Rochester Voice challenge to potential advertisers with a guarantee to charge one third less than any online platform on a CPM basis. CPM stands for cost per thousand of impressions, the metric that measures how many times an ad is viewable while on a particular online platform like The Rochester Voice or any other online newspaper.

Most online platforms charge about $10 a thousand, so if an advertiser wants to give us a shot, we'll charge you two thirds of whatever you were paying before. If you're business is centered in and around Rochester there's no better vehicle for finding new customers and clients.

And for those looking to keep up with local news, first there's no one that does it better than The Rochester Voice. More importantly, there's no one does it with less of your money. That Dover paper charges $144 a year for less Rochester news and more of your hard-earned paycheck. We charge $60 a year.

We hope to see you at The Rochester Fair next month where we'll have a booth inside the Exhibition Hall. Stop by and see us. We may even have a little special for you to thank you for supporting the fair, of which we are a media partner.

One other thing you should know. Most of The Rochester Voice is free, so check it out and like us on Facebook and follow us on Twitter.

You can also check us out on Twitter at @1Rochestervoice or Facebook The Rochester Voice or www.therochestervoice.com.

- HT