ROCHESTER - Service Credit Union is pleased to announce today the appointment of Wendy Bryant-Beswick to vice president of marketing. A seasoned executive with more than 20 years of marketing management experience, Ms. Beswick will oversee the planning and execution of Service Credit Union's marketing initiatives including positioning, brand oversight, acquisition, communications, public relations, and business development.
She will report to Dan Clarke, SCU Chief Operating Officer. Prior to joining SCU, Ms. Beswick was recently the Chief Retail Officer for Firstmark Credit Union responsible for all aspects of Retail Service and Marketing. As Chief Marketing Officer for Generations Federal Credit Union, she redeveloped the brand and contributed to significant business growth garnering multiple awards and recognition to include the National Desjardins for youth financial education efforts.
Prior to these roles, she served as Vice President of Digital Marketing for iShares/BlackRock, Chief Marketing Officer for BCCI Builders and Senior Business Strategist for Charles Schwab.