Let's compare TV, radio, newspapers and online newspapers.
First, radio advertising is risky business. When meeting with a salesperson for your local radio station they will no doubt try to tell you about market share and how many listeners they have.
Their figures have no backing and the ones that might be listening are usually doing so for two reasons: entertainment or background noise. If it's entertainment, more often than not they'll turn the sound down - or off - during those hated commercials. I know I do. If it's background noise, you never had them to begin with. With satellite radio, Pandora, Spotify and other music listening options, that market is drying up fast.
With TV, the same holds true. Commercial time is when people get up to start fixing supper, grab a beer or use the bathroom. All your hard-earned advertising dollars get spent when no one's there watching. And production costs and broadcast time is so exorbitant it's ridiculous.
Now let's take a look at print newspapers. First, who out there has bought a newspaper in the last five years? And how many? Yep, that's what I thought. Not many. In fact the only demographic that still occasionally buys a newspaper are folks on social security. Not exactly your top buying market. In fact, most print newspapers like Foster's sell a tiny fraction of what they used to.
Now let's take a look at online newspapers, specifically The Rochester Voice. When people log on to The Rochester Voice, they're there to read the news. Their minds are actively engaged and focused on the stories they click on because they want to read the story. And when their eyes travel upon your ad they are focused on it. They're already in a thinking mode. They aren't using the Rochester Voice as background noise. They aren't logging on to The Rochester Voice so they can start making dinner. Their brains are engaged in processing information, which gives your ad the best chance to get results. If they're interested in your product or service, they merely have to click on your ad to take them to your website or Facebook page where they can learn more about your business. That's efficient advertising. So it's both the best advertising, and the least expensive.
Call The Rochester Voice and find out how inexpensive and cost-efficient it can be.