Harrison Thorp 10:20 a.m.
Tuesday, March 24, 2026 10:21 am

A Bad Brgr truck outside the former pizza place at Lilac Plaza signals a new food eatery in the Lilac City. (John Gisis photo)

ROCHESTER - Bad Brgr, whose mantra is "It's fun to be bad," and bills itself as having "The world's best smashburgers, fries and shakes, has picked Rochester to be its first foray outside of Manchester, where it has two locations.
The burger joint will be located at the former site of New England Pizza at 195 Wakefield St. in the newly refurbished Lilac Plaza.
Bad Brgr's burgers run from $10-$14; they also have selections of sandwiches, fries and shakes.
One of the restaurants' principals said in a recent Facebook post that the Rochester Bad Brgr is scheduled to open on April 11.
Its current locations in Manchester are at 1015 Elm St. and the Mall of New Hampshire.