Survey: Belk, JC Penney top Black Friday discounting

Comment   Print
Related Articles
You know whenever you have a Black Friday crowd, there's going to be some pushback. (Courtesy photo)

With Black Friday sales starting earlier and many retailers offering even deeper price cuts this year, the personal-finance website WalletHub today released its report on 2018's Best Stores for Black Friday as well as accompanying videos.

WalletHub surveyed nearly 7,000 deals from 35 of the biggest U.S. retailers' 2018 Black Friday ad scans to identify the stores offering the biggest discounts in various product categories such as "Appliances," "Jewelry" and "Toys."

The following are some highlights from the report:

Best Black Friday Retailers (Avg. % Discount)
1 Belk (68.91%) 6 Payless ShoeSource (50.34%)
2 JCPenney (65.13%) 7 Dick's Sporting Goods (49.94%)
3 Stage (62.08%) 8 Macy's (48.74%)
4 Kohl's (60.76%) 9 Fred Meyer (45.30%)
5 New York & Company (54.52%) 10 Shopko (45.23%)

Key Stats

  • Belk has the highest overall discount rate at 68.91 percent, whereas True Value has the lowest at 16.31 percent.
  • The overall average discount for Black Friday is 37 percent. Consumers should aim for this discount amount or higher to avoid Black-Friday traps.
  • The "Apparel & Accessories" category has the biggest share of discounted items, 23.28 percent of all offers, whereas the "Books, Movies and Music" category has the smallest at 0.82 percent.

To view the full report and each retailer's rank in all product categories, please visit:

Wallethub is a personal finance website that publishes a variety of surveys concerning travel, pop culture and finance.

Read more from:
Comment Print
Powered by Bondware
News Publishing Software

The browser you are using is outdated!

You may not be getting all you can out of your browsing experience
and may be open to security risks!

Consider upgrading to the latest version of your browser or choose on below: