Third annual Rochester Pride Day promises to be bigger, better and gayer than ever

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The Leftist Marching Band shows its got the right stuff as it belts out a festive tune Saturday afternoon during Rochester's Pride Day festivities. (Rochester Voice file photo)
ROCHESTER - Rochester's third annual Pride Street Festival and dance party is headed for downtown on Saturday, August 25, and organizers are promising it will by "gayer then ever."
Last year's hugely popular event brought in more than 3,000 visitors.
The mission of this event is to promote unity, visibility, inclusivity, equality, and a positive image of the ​lesbian, gay, bisexual, and transgender (LGBTQ+) community. Rochester Pride is funded entirely by individual private donations.
The street festival will be held from 1-4 p.m. on Hanson Street and Central Square. There will be several vendors, live music, and much more. Celebratory remarks and a dance party will be held immediately after at the new Performance & Arts Center located at 32 North Main St.
Celebratory remarks will be made by Rochester Mayor Caroline McCarley, Chris Pappas, Gerri Cannon, with 1st Congressional House Seat Democratic hopeful Lincoln Soldati as the keynote speaker.
Pride flags will be prominently displayed on nearly every downtown business and restaurant. The public is encouraged to visit these establishments during their visit to downtown Rochester. Some businesses will be hosting their own independent pride-themed events throughout the day.
Rochester Pride has garnered significant online support from various TV personalities and celebrities. Video shoutouts have been received by 90210 star Tori Spelling, Hollywood blogger Perez Hilton, Ross Mathews and Jaymes Mansfield from RuPaul's Dragrace. The video spots highlight the importance of small town Pride and encourage the public to attend.
The Rochester Museum of Fine Arts is sponsored by the City of Rochester, Rochester Main Street, Bernier Insurance, Hannaford Supermarkets, and HRCU. Visit for more information.
The Rochester Museum of Fine Arts and Rochester Main Street are the official hosts of the event.
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